CALIFORNIA ROOTS

Our all-new 951 Series is named after the birthplace of INTENSE – 951 is the Southern California zip code of this beautiful region that we call home.

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In 1993, Jeff Steber founded INTENSE on the simple principle of wanting to make a confidence inspiring full-suspension mountain bike for the Southern California trails that he was riding. INTENSE was born with the focus and vision to make bikes that inspire people to become better riders. Through creativity, innovation, and evolution INTENSE has gone on to become a legendary and much respected name within the cycling world.  

Our all-new 951 Series is named after the birthplace of INTENSE – 951 is the Southern California zip code of this beautiful region that we call home. Located in the center of the two-wheeled action sports world we have been lucky enough to collaborate and work with many iconic athletes that have helped shape and influence the bikes we produce. Add to that great weather and awesome terrain allowing us to ride our bikes year-round, and you have it the perfect testing ground for our products.

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25 Years and Counting

The core of our 951 Series calls upon our +25 years of knowledge and experience in designing new and ground-breaking products. Our continued world class development means that we create mountain bikes with confidence-inspiring handling and smooth riding characteristics all in an affordable package. Our high-quality foundational build kits give great functionality, and most importantly, great reliability for riders of all levels.  

Whether you are new to mountain biking or just looking for a quality frame with a great trail ready component package, our 951 Series of complete bikes are waiting for you. With the 951 Series our aim is simple, we want to use our experience and love of mountain biking to get more riders outside and in nature enjoying the benefits that the sport can bring. We look forward to welcoming you into the INTENSE family, where you can enjoy a taste of the Southern California lifestyle, wherever you may be.

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